The Team

Our collective team possesses over ten years of experience in various fields, including manufacturing, wholesale, start-ups, supply chain management, and fashion design, among others. We have a comprehensive understanding of the requirements necessary to launch your business concept successfully. Having collaborated with some of the largest fashion brands globally, we are always eager to assist you, regardless of the phase you are currently in on your entrepreneurial journey.
Annabel John | UK Director | Speaks English, Arabic, Turkish

Bella may be familiar to you from our YouTube channel, where she highlights numerous fashion wholesalers in Istanbul and provides guidance on how to begin your journey in the industry. Annabel, who holds a 2.1 bachelor’s degree with honors in law and criminal justice studies, possesses over 17 years of experience collaborating with some of the most prominent fashion brands today. For the past 12 years, she has traveled worldwide, partnering with renowned textile manufacturers, wholesalers, and leading high-street retailers. Additionally, she is the founder of Modestwist.com, the UK’s first millennial modest fashion e-tailer. Modestwist received recognition as one of the top 36 fashion start-ups by Alibaba and was identified as one of London’s fastest-growing retail technology firms. In 2023, Annabel sold the company to concentrate on SourceToptan.com, which is set to launch in 2025.

Emir Yaser |Turkish Translator & Videographer | Speaks Turkish, English & German

Emir possesses over five years of expertise in international trade and supply chain management, complemented by a 4.0 GPA in business administration. He has collaborated with various international firms across the United States, the United Kingdom, and Germany. For those new to sourcing from Turkey and in need of a professional translator to facilitate effective communication with wholesalers, Emir is the ideal choice. He adeptly navigates the vibrant streets of Istanbul, establishing connections with some of Turkey’s largest suppliers and vendors. Additionally, Emir’s family owns prominent occasionwear wholesalers in Laleli.

Alaa Shalaan| Wholesale Manager Istanbul Office | Speaks English, Arabic & Turkish

Are you seeking assistance in establishing connections with top wholesale suppliers in Türkiye? Our Istanbul manager, Alaa, possesses more than four years of experience in the export trade. With a degree in accounting, Alaa has also collaborated with some of Istanbul’s most esteemed haute couture suppliers and wedding manufacturers. She has developed a strong network within the industry, linking both start-ups and established boutiques from the Middle East and North Africa to wholesalers in Türkiye. Alaa runs our Istanbul office and is our go-to for all things wholesale textiles!

Olivia Montague de Verteuil | Senior Finance Manager| Speaks English & French

Many novice entrepreneurs often overlook the importance of developing a comprehensive financial plan or strategy, which can lead to the eventual failure of even the most promising companies. This is where our financial expert, Olivia, plays a crucial role. With over 12 years of experience in New York, Paris, and Hong Kong, Olivia is a seasoned senior finance manager with a wealth of knowledge in overseeing global financial projects and collaborating with some of the largest financial institutions and banks worldwide. She holds a degree in finance and international business and has completed the Summer Venture in Management at the esteemed Harvard Business School. Olivia’s dedication to start-ups, financial literacy, and community engagement has inspired her to establish her own successful consulting firm, Lavi Rèv. The firm focuses on strategic planning, finance, project management, and supporting female entrepreneurs. Whether you are an established brand seeking to secure your first round of investment or a small to medium-sized enterprise in need of expert guidance to ensure your financials and long-term growth strategy are aligned, Olivia is the go-to authority for all matters related to business finance and start-ups.

Daira  Spirova | Marketing Strategist | Speaks English & Russian

Are you seeking assistance with your digital marketing strategy for your newly established company? Alternatively, if you are an established fashion brand or boutique struggling to achieve brand awareness or consistent sales, your search ends here. Our marketing expert, Daria, possesses over seven years of experience in digital advertising, influencer marketing, and constructing effective marketing funnels that enable businesses to thrive. As the founder of Dariava, one of Russia’s premier marketing agencies, she specializes in assisting female entrepreneurs in launching successful digital advertising campaigns. With e-commerce sales projected to represent 20.8% of global retail sales, it is crucial for your business to adopt a marketing strategy that effectively attracts the right customer demographic and ensures recurring revenue. This is where Daria’s expertise becomes invaluable; she has collaborated with numerous international niche brands, helping them generate over £3 million in revenue through targeted digital advertising. If you aspire to establish a robust digital presence and become the next online fashion sensation, Daria’s dedication to building strong foundations for businesses and crafting unique concepts and storytelling will transform your vision into a globally recognized brand.

Customer Service Agents | Sophia Wilson & Mehmet Tuncer

Our customer support representatives will be your initial point of contact and are readily available to assist you with your inquiries